25 Benefits of Facebook Ads to Your Business

As one of the most popular social media, Facebook platform has encompassed different facets of the Internet, ranging from youngster to elderly. As of the latest figure, Facebook group of media has grown to more than 2 billion active users daily.

Such a number is incredible as we look for ways to touch and interacts with our potential customers.

Facebook advertising platform is also one of the paid advertising platform that has great range of options to help us reach our customers. Tons of benefit comes with different level of complexities, allowing many other platforms to work together seamlessly.

So, what are the most benefit of Facebook advertisement for your business?

In term of marketshare, Facebook amounted to more than 20% of global advertising budget, second only to Google. The pandemic also increases Facebook revenue up to 18 billions dollars plus, reaching potential customer exactly as they spend more time on the gadget.

Facebook and Google mostly runs on PPC or Pay per click model, which make it so much cheaper for business of various sizes to optimize their spending. No longer we relied on hit-and-miss method of conventional marketing.

Better Optimized Targeting

This first benefit of Facebook Advertising are the focused custom targeting of advertisement audience. The vast users of the platform combined with their in depth personal data, allows our advertisement to be viewed only by those targeted. So for instance if we only want our ads to be seen by female gender within specific range of age, this can be done easily.

Other relevant parameters we can use for targeting are:

• gender
• geographic locations
• age
• languages used
• interest and affinity
• education level
• job title
• income range
• behaviors
• major life events, such as recent birth

Higher Return on Advertisement Spending compare to other online channels

Compare to conventional media, online advertisement with its PPC mechanism allows close to real-time trial of each advertisement within small user groups. This initial trial allows us to refine our ads as we progress with initial smaller userbase and cost.

Greater options of advertisement media

Facebook platforms allows images, videos, and other rich media type to be distributed within the ecosystem at ease. Its platform has enabled multiple uploads of different images that combined together into Carousel type or event short video format.

More affordable and potentially much lower costs

Lower cost is justified by having PPC and small incremental spending of ads inside Facebook platform.

Results obtained much faster

During initial trial of small sized group of users, we can obtained the result close to real-time. This allows the management team to incorporates the data in much greater context including day-to-day operation.

Incorporation of business goals within auto-targeting

Facebook advertising platform incorporated Artificial Intelligence mechanism on how frequent the ads will be shown to the users, allowing us to customize the objective of the ads into different category,

• greater reach
• traffic
• sales transaction

Potentially the largest ads audiences

Facebook’s 2.7 billions users making it as one of the biggest social media on Earth. In addition to the number of users, the age range of these users are also very diversed from as young as 12 years old to greater than 65 years old.

Powerful in-depth data

Allowing A/B Testing

PPC based allows more flexible costing

Filtering of unwanted audiences

Ability to forecast and estimate results before executing ads spending

Remarketing and retargeting

Sponsored posts allows less distraction to the user

Greater reach compare to organic reach

Allowed organic content to reach much greater user base

Allowing third party access without giving full access to owner/principal account